Services Marketing: Concepts Strategies & Cases 5th Edition
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Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and”other services.”� Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.Services Marketing: Concepts, Strategies, & Cases 5th Edition is written by K. Douglas Hoffman; John E.G. Bateson and published by Cengage Learning. ISBNs for Services Marketing: Concepts, Strategies, & Cases are 9781305855595, 1305855590 and the print ISBNs are 9781337467834, 1337467839. Additional ISBNs include 9781285429786, 9781305644724, 9780357671306, 9781337259712, 9780357695760, 9781337029933.
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