Advertising Design by Medium: A Visual and Verbal Approach eBook
$39.99
. Advertising Design by Medium A Visual and Verbal Approach Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design…
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About this eTextbook
. Advertising Design by Medium A Visual and Verbal Approach Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear.
Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ.
This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge. ISBNs for Advertising Design by Medium are 9781000551396, 1000551393 and the print ISBNs are 9781032183596, 1032183594.
Additional ISBNs include 9781032185552, 9781003255123, 9781000551365.
Publication details
- Author: Robyn Blakeman
- Publisher: Routledge
- Additional ISBN: 9781032185552, 9781003255123, 9781000551365
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About this eTextbook
. Advertising Design by Medium A Visual and Verbal Approach Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear.
Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ.
This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge. ISBNs for Advertising Design by Medium are 9781000551396, 1000551393 and the print ISBNs are 9781032183596, 1032183594.
Additional ISBNs include 9781032185552, 9781003255123, 9781000551365.
Publication details
- Author: Robyn Blakeman
- Publisher: Routledge
- Additional ISBN: 9781032185552, 9781003255123, 9781000551365
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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