Essentials of Health Care Marketing, 5th Edition eBook

$30.00

Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care.

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About this eTextbook

Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media.

New chapter on ethics that covers areas of topical interest and debate in health care marketing. ISBNs for Essentials of Health Care Marketing are 9781284232844, 1284232840 and the print ISBNs are 9781284200157, 1284200159. Additional ISBNs include 9780014681839, 9781284200164, 9781284232851, 9781284232868.

Publication details

Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Edition: New

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About this eTextbook

Publication details

Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Edition: New

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.