Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption eBook

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About this eTextbook

Decoding Branding A Complete Guide to Building and Revamping Brands in the Age of Disruption Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment.

Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives. ISBNs for Decoding Branding are 9781317623014, 1317623010 and the print ISBNs are 9781138802674, 1138802670. Additional ISBNs include 9781315754079, 9781138802667, 9781317623021, 9781317623007.

Publication details

Author: Royce Yuen
Publisher: Routledge
Additional ISBN: 9781315754079, 9781138802667, 9781317623021, 9781317623007

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About this eTextbook

Publication details

Author: Royce Yuen
Publisher: Routledge
Additional ISBN: 9781315754079, 9781138802667, 9781317623021, 9781317623007

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.