The Fundamentals of Creative Advertising eBook

$20.00

Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy.

Digital edition, delivered to your inbox within 24 hours of payment. No shipping, no delivery charge.

About this eTextbook

Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.

Publication details

Author: Ken Burtenshaw; Caroline Barfoot; Nik Mahon
Publisher: Fairchild Books
eText ISBN: 9781350008595, 1350008591
Print ISBN: 9782940411566, 2940411565

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

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About this eTextbook

Publication details

Author: Ken Burtenshaw; Caroline Barfoot; Nik Mahon
Publisher: Fairchild Books
eText ISBN: 9781350008595, 1350008591
Print ISBN: 9782940411566, 2940411565

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.