Luxury Fashion and Media Communication: Between the Material and Immaterial eBook

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About this eTextbook

Luxury Fashion and Media Communication Between the Material and Immaterial Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer.

Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value.

It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

Publication details

Author: Paula von Wachenfeldt and Magdalena Petersson McIntyre
Publisher: Bloomsbury Visual Arts
eText ISBN: 9781350291089, 1350291080
Print ISBN: 9781350291065, 1350291064

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About this eTextbook

Publication details

Author: Paula von Wachenfeldt and Magdalena Petersson McIntyre
Publisher: Bloomsbury Visual Arts
eText ISBN: 9781350291089, 1350291080
Print ISBN: 9781350291065, 1350291064

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.