The Fundamentals of Creative Advertising eBook

$20.00

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising.

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About this eTextbook

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.

Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book. ISBNs for The Fundamentals of Creative Advertising are 9782940447183, 2940447187 and the print ISBNs are 9782940411566, 2940411565. Additional ISBNs include 9782940439911.

Publication details

Author: Ken Burtenshaw; Caroline Barfoot; Nik Mahon
Publisher: Fairchild Books
Additional ISBN: 9782940439911

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

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About this eTextbook

Publication details

Author: Ken Burtenshaw; Caroline Barfoot; Nik Mahon
Publisher: Fairchild Books
Additional ISBN: 9782940439911

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.