Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 eBook

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About this eTextbook

Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 and published by Springer.

Publication details

eText ISBN: 9783030769352, 3030769356
Print ISBN: 9783030769345, 3030769348

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About this eTextbook

Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 and published by Springer.

Publication details

eText ISBN: 9783030769352, 3030769356
Print ISBN: 9783030769345, 3030769348

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.