Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation eBook

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About this eTextbook

Bildsemiotik Grundlagen und exemplarische Analysen visueller Kommunikation Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens. Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik.

Die zweite, korrigierte Auflage dieses in Text und Bild konzisen Lehrbuchs ist um zwei aktuelle Modellanalysen erweitert. ISBNs for Bildsemiotik are 9783035614367, 3035614369 and the print ISBNs are 9783035612202, 303561220X. Additional ISBNs include 9783035614305.

Publication details

Author: Gerhard Schweppenhäuser; Thomas Friedrich
Publisher: Birkhäuser
Additional ISBN: 9783035614305

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About this eTextbook

Publication details

Author: Gerhard Schweppenhäuser; Thomas Friedrich
Publisher: Birkhäuser
Additional ISBN: 9783035614305

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.