Political Marketing and Management in Ghana: A New Architecture eBook

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About this eTextbook

Political Marketing and Management in Ghana A New Architecture This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west.

Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management. Political Marketing and Management in Ghana: A New Architecture and published by Palgrave Macmillan.

Publication details

eText ISBN: 9783319573731, 331957373X
Print ISBN: 9783319573724, 3319573721

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About this eTextbook

Publication details

eText ISBN: 9783319573731, 331957373X
Print ISBN: 9783319573724, 3319573721

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.