Events und Zukunftsstrategien in der Live-Kommunikation: Aktuelle Ergebnisse der Eventforschung eBook

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About this eTextbook

Events und Zukunftsstrategien in der Live-Kommunikation Aktuelle Ergebnisse der Eventforschung Die Veranstaltungswirtschaft hat sich nach dem Lockdown auf den Weg zu einem „New Normal“ begeben, in dem Live- und digitale Kommunikation eng verbunden sind. In diesem Konferenzband werden interessante und bisher noch unbeantwortete Fragen angesprochen wie die Rolle von Metaverse als Kommunikationsplattform, die Customer Journey bei immersiver Live Kommunikation, der künftige Stellenwert hybrider Konzepte oder die strategische Neupositionierung von Messen. Im Buch wird auch über Untersuchungen zur Zahlungsbereitschaft von Veranstaltungsbesuchern, Nachhaltigkeit von Sportveranstaltungen, Veränderung des „Eco-System“ Veranstaltungswirtschaft infolge der digitalen Transformation und die Diversity in Agenturen berichtet.

Events und Zukunftsstrategien in der Live-Kommunikation: Aktuelle Ergebnisse der Eventforschung and published by Springer Gabler.

Publication details

eText ISBN: 9783658431808, 3658431806
Print ISBN: 9783658431792, 3658431792

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About this eTextbook

Events und Zukunftsstrategien in der Live-Kommunikation: Aktuelle Ergebnisse der Eventforschung and published by Springer Gabler.

Publication details

eText ISBN: 9783658431808, 3658431806
Print ISBN: 9783658431792, 3658431792

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.