Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition eBook

$39.99

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About this eTextbook

Andrews/Shimp's ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition, provides comprehensive coverage of every aspect of marketing, including traditional methods such as advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling as well as emerging trends like social media, online practices and viral communications. This latest edition includes updates on environmental, regulatory and ethical issues and AI's impact on IMC and brand generation with up-to-date coverage of environmental marketing, social media advertising, direct marketing, AI in public relations and successful selling. Important Notice: Media content referenced within the product description or the product text may not be available in this version.

ISBNs for Advertising, Promotion, and other aspects of Integrated Marketing Communications are 9798214048345, and the print ISBNs are 9780357983973, 0357983971. Additional ISBNs include 9780357984048.

Publication details

Author: J. Craig Andrews; Terence A. Shimp
Publisher: Cengage Learning

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
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About this eTextbook

Andrews/Shimp’s ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition, provides comprehensive coverage of every aspect of marketing, including traditional methods such as advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling as well as emerging trends like social media, online practices and viral communications. This latest edition includes updates on environmental, regulatory and ethical issues and AI’s impact on IMC and brand generation with up-to-date coverage of environmental marketing, social media advertising, direct marketing, AI in public relations and successful selling. Important Notice: Media content referenced within the product description or the product text may not be available in this version.

Publication details

Author: J. Craig Andrews; Terence A. Shimp
Publisher: Cengage Learning

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.