Marketing: An Introduction, 16th Edition eBook

$39.99

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About this eTextbook

Marketing: An Introduction offers a practical view of marketing in the digital age. It shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.

The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues. Additionally, a new Digital Marketing and AI feature at the end of each chapter will prepare you to use AI to make marketing decisions.

ISBNs for Marketing are 9780135340325, 0135340322 and the print ISBNs are 9780135340271, 0135340276. Additional ISBNs include 9780135340394, 9780135340349, 9780135340462.

Publication details

Author: Gary Armstrong
Publisher: Pearson

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

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About this eTextbook

ISBNs for Marketing are 9780135340325, 0135340322 and the print ISBNs are 9780135340271, 0135340276. Additional ISBNs include 9780135340394, 9780135340349, 9780135340462.

Publication details

Author: Gary Armstrong
Publisher: Pearson

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.