About this eTextbook
Business Communication helps you achieve the highest level of professionalism when conducting business. The text uses a powerful communication model to assist you in analyzing, composing and evaluating business communication. It also stresses the importance of clarity, critical thinking, persuasion, goodwill, empathy and inclusiveness in both written and spoken messages.
A heavily revised 5th Edition reflects many changes in the field. Examples and discussion relate business communication to modern technologies, including generative AI, as well as important developments in diversity, equity and inclusion. ISBNs for Business Communication are 9780138189884, 0138189889 and the print ISBNs are 9780138189822, 013818982X.
Additional ISBNs include 9780138189860, 9780138189839, 9780138162023, 9780138189877.
Publication details
- Author: Barbara Shwom; Lisa Gueldenzoph Snyder
- Publisher: Pearson
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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