Public Health Communication: Critical Tools and Strategies eBook

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About this eTextbook

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy.

The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. ISBNs for Public Health Communication are 9781284146738, 1284146731 and the print ISBNs are 9781284065947, 1284065944.

Additional ISBNs include 9781284065954, 9781284146509, 9781284146745.

Publication details

Author: Claudia Parvanta; David E. Nelson; Richard N. Harner
Publisher: Jones & Bartlett Learning

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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About this eTextbook

Additional ISBNs include 9781284065954, 9781284146509, 9781284146745.

Publication details

Author: Claudia Parvanta; David E. Nelson; Richard N. Harner
Publisher: Jones & Bartlett Learning

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.