An Insider’s Guide to Place BrandingShaping the Identity and Reputation of Cities, Regions and Countries eBook

$30.00

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About this eTextbook

An Insider's Guide to Place Branding Shaping the Identity and Reputation of Cities, Regions and Countries This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Publication details

Author: Florian Kaefer
Publisher: Springer
eText ISBN: 9783030671440, 3030671445
Print ISBN: 9783030671433, 3030671437

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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About this eTextbook

An Insider’s Guide to Place Branding Shaping the Identity and Reputation of Cities, Regions and Countries This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Publication details

Author: Florian Kaefer
Publisher: Springer
eText ISBN: 9783030671440, 3030671445
Print ISBN: 9783030671433, 3030671437

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.