Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa eBook
$25.00
How to Understand and Succeed in Business Marketing in an Emerging Africa Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current…
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About this eTextbook
How to Understand and Succeed in Business Marketing in an Emerging Africa Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases.
As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies.
The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market.
Their command of and insight into the subject are unparalleled. ISBNs for Business-to-Business Marketing are 9780429535413, 0429535414 and the print ISBNs are 9780367201470, 036720147X. Additional ISBNs include 9780429259777, 9780367770884, 9780429521942, 9780429550119.
Publication details
- Author: Richard Owusu; Robert Hinson; Ogechi Adeola; Nnamdi Oguji
- Publisher: Productivity Press
- Additional ISBN: 9780429259777, 9780367770884, 9780429521942, 9780429550119
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About this eTextbook
How to Understand and Succeed in Business Marketing in an Emerging Africa Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases.
As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies.
The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market.
Their command of and insight into the subject are unparalleled. ISBNs for Business-to-Business Marketing are 9780429535413, 0429535414 and the print ISBNs are 9780367201470, 036720147X. Additional ISBNs include 9780429259777, 9780367770884, 9780429521942, 9780429550119.
Publication details
- Author: Richard Owusu; Robert Hinson; Ogechi Adeola; Nnamdi Oguji
- Publisher: Productivity Press
- Additional ISBN: 9780429259777, 9780367770884, 9780429521942, 9780429550119
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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