Competitive Branding Strategies: Managing Performance in Emerging Markets eBook
$39.99
Competitive Branding Strategies Managing Performance in Emerging Markets Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches.
Digital edition, delivered to your inbox within 24 hours of payment. No shipping, no delivery charge.
About this eTextbook
Competitive Branding Strategies Managing Performance in Emerging Markets Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.
This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensionsnot only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand.
It is a necessary read forall MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Publication details
- Author: Rajagopal
- Publisher: Palgrave Macmillan
- eText ISBN: 9783030249335, 3030249336
- Print ISBN: 9783030249328, 3030249328
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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About this eTextbook
Competitive Branding Strategies Managing Performance in Emerging Markets Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.
This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensionsnot only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand.
It is a necessary read forall MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Publication details
- Author: Rajagopal
- Publisher: Palgrave Macmillan
- eText ISBN: 9783030249335, 3030249336
- Print ISBN: 9783030249328, 3030249328
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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