Corporate Brand Design: Developing and Managing Brand Identity eBook
$25.00
. Corporate Brand Design Developing and Managing Brand Identity Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.
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About this eTextbook
. Corporate Brand Design Developing and Managing Brand Identity Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework.
The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications. ISBNs for Corporate Brand Design are 9781000459067, 1000459063 and the print ISBNs are 9780367515027, 0367515024. Additional ISBNs include 9780367514990, 9781003054153, 9781000459029.
Publication details
- Author: Mohammad Mahdi Foroudi; Pantea Foroudi
- Publisher: Routledge
- Additional ISBN: 9780367514990, 9781003054153, 9781000459029
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About this eTextbook
. Corporate Brand Design Developing and Managing Brand Identity Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework.
The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications. ISBNs for Corporate Brand Design are 9781000459067, 1000459063 and the print ISBNs are 9780367515027, 0367515024. Additional ISBNs include 9780367514990, 9781003054153, 9781000459029.
Publication details
- Author: Mohammad Mahdi Foroudi; Pantea Foroudi
- Publisher: Routledge
- Additional ISBN: 9780367514990, 9781003054153, 9781000459029
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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