Cultural Difference in Television Programs: Foreign Television Programs in China, 1st Edition eBook

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What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers?

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About this eTextbook

What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences?

The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue.

Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

Publication details

Author: Zhuo Feng
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
eText ISBN: 9783653020984, 3653020980
Print ISBN: 9783631638606, 3631638604

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About this eTextbook

Publication details

Author: Zhuo Feng
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
eText ISBN: 9783653020984, 3653020980
Print ISBN: 9783631638606, 3631638604

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.