Driving Customer Appeal Through the Use of Emotional Branding eBook

$39.99

The value of advertising has always been an effective way to increase consumerism among customers.

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About this eTextbook

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales.

Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

Publication details

Author: Ruchi Garg
Publisher: Business Science Reference
eText ISBN: 9781522529224, 1522529225
Print ISBN: 9781522529217, 1522529217

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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About this eTextbook

Publication details

Author: Ruchi Garg
Publisher: Business Science Reference
eText ISBN: 9781522529224, 1522529225
Print ISBN: 9781522529217, 1522529217

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.