FireSigns: A Semiotic Theory for Graphic Design eBook

$20.00

Digital edition, delivered to your inbox within 24 hours of payment. No shipping, no delivery charge.

About this eTextbook

FireSigns A Semiotic Theory for Graphic Design Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism.

In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it.

He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.

Publication details

Author: Steven Skaggs
Publisher: The MIT Press
eText ISBN: 9780262340076, 0262340070
Print ISBN: 9780262035439, 026203543X

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

Delivery

Free on every order. This is a digital edition. Nothing is printed, packed or posted, so there is no delivery charge, no minimum order and no handling fee. The only thing added at checkout is 5% sales tax, shown on its own line before you confirm.

Sent to the email address on your order, as a secure download link.
Usually within a few minutes of payment clearing.
Guaranteed within 24 hours, including weekends and holidays.
Links do not expire and there is no cap on re-downloads.
Delivered worldwide. No customs charge or import duty can arise.

Format. Titles are supplied as PDF or EPUB, set by the publisher. If the format matters to you, email us the eText ISBN before ordering and we will confirm which it is, normally the same business day.

Nothing arrived? Check your spam and promotions folders first. If it is not there 24 hours after payment, email us your order number and we will resend it. Full detail on the Delivery Policy.

Refunds

A digital file cannot be posted back, so there is no return process. There are situations that are refundable and situations that are not, and both are stated plainly.

Refunded in full, within 30 days of the order:

The file is corrupt, truncated, or will not open in a reader that supports its format.
Content is missing from the edition you were sold.
The wrong title was delivered.
The edition, eText ISBN, author or format does not match this page.
You were charged twice for the same title.
Nothing was delivered and we cannot reissue it.

Not downloaded yet? Cancel within 14 days for a full refund, no reason needed.

Not refundable: a title you downloaded and then decided you did not want, a file that does not suit your device where we did not say it would, buying the wrong edition when this page stated it correctly, and publisher printing or copy limits.

Approved refunds are issued within 2 to 5 business days to the card that paid. Full detail on the Returns & Refund Policy.

Payment

Checkout runs on Stripe. We accept Visa, Mastercard, American Express, Discover and JCB, credit or debit. That list is complete. No account is needed; guest checkout is available on every order.

What you are charged: the price on this page, plus 5% sales tax. Delivery is $0.00. There is no handling fee, no processing fee and no card surcharge. The order summary shows the full total before you confirm, and that figure is what leaves your account.

Nothing recurring. One charge per order. No subscription, no membership, no trial that converts, no saved-card auto-billing.

Security. Card numbers never reach us. Payment details are entered into fields hosted by Stripe, a PCI DSS Level 1 provider. We can see only the card brand, the last four digits and whether the payment succeeded. The whole site runs over HTTPS.

Prices are in US dollars. A card issued outside the United States is converted by your own bank at its own rate. Full detail on the Payment Policy.

About this eTextbook

Publication details

Author: Steven Skaggs
Publisher: The MIT Press
eText ISBN: 9780262340076, 0262340070
Print ISBN: 9780262035439, 026203543X

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.