About this eTextbook
Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, goes beyond theory, providing practical insights and decision-making frameworks to help you think and act like a marketer in the real world. With active learning, engaging examples and real-world cases, you'll gain a deep understanding of essential marketing concepts and strategies, while also exploring evolving areas like digital marketing and social responsibility. Updated using the latest research, the text ensures you stay current with industry trends.
Prepare yourself for a successful marketing career with this valuable resource that empowers you to make informed decisions and excel in the dynamic world of marketing. Elevate your performance and achieve your goals. ISBNs for Foundations of Marketing are 9798214582061, and the print ISBNs are 9798214040950.
Additional ISBNs include 9798214344027, 9798214041070, 9798214041063.
Publication details
- Author: William M. Pride; O. C. Ferrell
- Publisher: Cengage Learning
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
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