Guide to Fashion Entrepreneurship: The Plan, the Product, the Process eBook

$25.00

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About this eTextbook

Guide to Fashion Entrepreneurship The Plan, the Product, the Process Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer-and learn how to launch a brand or fashion business.

Publication details

Author: Melissa G. Carr; Lisa Hopkins Newell
Publisher: Fairchild Books
eText ISBN: 9781609018214, 1609018214
Print ISBN: 9781609014933, 1609014936

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

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About this eTextbook

Publication details

Author: Melissa G. Carr; Lisa Hopkins Newell
Publisher: Fairchild Books
eText ISBN: 9781609018214, 1609018214
Print ISBN: 9781609014933, 1609014936

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.