About this eTextbook
. Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.
Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.
ISBNs for Hands-On Salesforce Data Cloud are 9781098147822, 1098147820 and the print ISBNs are 9781098147860, 1098147863. Additional ISBNs include 9781098147839.
Publication details
- Author: Joyce Kay Avila
- Publisher: O'Reilly Media
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