Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar eBook

$20.00

Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar The NBC peacock.

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About this eTextbook

Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O.

PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity-the official logo for the U.S. Bicentennial-even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Publication details

Author: Tom Geismar; Sagi Haviv; Ivan Chermayeff
Publisher: HOW Books
eText ISBN: 9781440320477, 1440320470
Print ISBN: 9781440310324, 1440310327

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About this eTextbook

Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar The NBC peacock. Chase Bank’s blue octagon. Mobil Oil’s arresting red O.

PBS’s poetic silhouettes of "Everyman." Chermayeff & Geismar’s visual identities are instantly recognizable by countless millions around the world (one identity-the official logo for the U.S. Bicentennial-even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm’s 55-year history and reveal the creative process that lead to the firm’s iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today’s online and digital applications, due to the powerful simplicity that is the hallmark of the firm’s work. A showcase of some of the world’s most famous and enduring trademarks, an account of how they came to be, and an unprecented insider’s peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Publication details

Author: Tom Geismar; Sagi Haviv; Ivan Chermayeff
Publisher: HOW Books
eText ISBN: 9781440320477, 1440320470
Print ISBN: 9781440310324, 1440310327

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.