Kiss & Sell: Writing for Advertising: (Redesigned & Rekissed) eBook

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About this eTextbook

Kiss & Sell: Writing for Advertising (Redesigned & Rekissed) Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.

As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.

Publication details

Author: Robert Sawyer
Publisher: Bloomsbury Visual Arts
eText ISBN: 9781350035287, 1350035289
Print ISBN: 9782940373468, 2940373469

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

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About this eTextbook

As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you’ll learn how to succeed in this glamorous but cutthroat industry.

Publication details

Author: Robert Sawyer
Publisher: Bloomsbury Visual Arts
eText ISBN: 9781350035287, 1350035289
Print ISBN: 9782940373468, 2940373469

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.