About this eTextbook
. Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer.
It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ. Liquid Bread: Beer and Brewing in Cross-Cultural Perspective 1st Edition and published by Berghahn Books. ISBNs for Liquid Bread are 9780857452160, 0857452169 and the print ISBNs are 9780857452153, 0857452150.
Additional ISBNs include 9781782380337.
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