Marketing in the Public Sector: A Roadmap for Improved Performance, 1st Edition eBook

$25.00

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies.

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About this eTextbook

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr.

Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts.

It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend. ISBNs for Marketing in the Public Sector are 9780132716222, 0132716224 and the print ISBNs are 9780137060863, 0137060866.

Additional ISBNs include 9780132340120, 9780132161152.

Publication details

Author: Nancy R. Lee; Philip T. Kotler
Publisher: FT Press PTG

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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About this eTextbook

Additional ISBNs include 9780132340120, 9780132161152.

Publication details

Author: Nancy R. Lee; Philip T. Kotler
Publisher: FT Press PTG

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.