Marketing Management, 17th Edition eBook

$39.99

Marketing Management gives you the tools and frameworks to design and execute successful marketing campaigns.

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About this eTextbook

Marketing Management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure.

The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success. You’ll also examine changes in marketing theory and practice against relevant examples from various industries. ISBNs for Marketing Management are 9780138076351, 0138076359 and the print ISBNs are 9780138076276, 0138076278.

Additional ISBNs include 9780138076368, 9780138076320, 9780138184889.

Publication details

Author: Philip Kotler; Kevin Lane Keller; Alexander Chernev
Publisher: Pearson

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
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About this eTextbook

Additional ISBNs include 9780138076368, 9780138076320, 9780138184889.

Publication details

Author: Philip Kotler; Kevin Lane Keller; Alexander Chernev
Publisher: Pearson

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.