Marketing: Real People, Real Choices, 12th Edition eBook

$39.99

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.

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About this eTextbook

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.

The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

ISBNs for Marketing: Real People, Real Choices are 9780138116071, 0138116075 and the print ISBNs are 9780138116149, 0138116148. Additional ISBNs include 9780138116118, 9780138116088, 9780138116255.

Publication details

Author: Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart; Janée N. Burkhalter; Brad Carlson
Publisher: Pearson

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

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About this eTextbook

ISBNs for Marketing: Real People, Real Choices are 9780138116071, 0138116075 and the print ISBNs are 9780138116149, 0138116148. Additional ISBNs include 9780138116118, 9780138116088, 9780138116255.

Publication details

Author: Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart; Janée N. Burkhalter; Brad Carlson
Publisher: Pearson

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.