Marketing Recorded Music: How Music Companies Brand and Market Artists eBook

$25.00

. This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed.

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About this eTextbook

. This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists.

Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals. ISBNs for Marketing Recorded Music are 9781000585148, 100058514X and the print ISBNs are 9780367721176, 0367721171. Additional ISBNs include 9781003153511, 9780367693947, 9781000585001.

Publication details

Author: Tammy Donham; Amy Sue Macy; Clyde Philip Rolston
Publisher: Focal Press
Additional ISBN: 9781003153511, 9780367693947, 9781000585001

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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About this eTextbook

Publication details

Author: Tammy Donham; Amy Sue Macy; Clyde Philip Rolston
Publisher: Focal Press
Additional ISBN: 9781003153511, 9780367693947, 9781000585001

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.