About this eTextbook
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks.
This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
Publication details
- Author: Gasson, Christopher
- Publisher: Woodhead Publishing
- eText ISBN: 9781855731943, 9780857099983, 0857099981
- Print ISBN: 9781855731943, 1855731940
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.


