Nordic Consumer Culture: State, Market and Consumers eBook
$39.99
Nordic Consumer Culture State, Market and Consumers Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing.
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About this eTextbook
Nordic Consumer Culture State, Market and Consumers Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption.
Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Publication details
- Author: Author
- Publisher: Palgrave Macmillan
- eText ISBN: 9783030049331, 3030049337
- Print ISBN: 9783030049324, 3030049329
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About this eTextbook
Nordic Consumer Culture State, Market and Consumers Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption.
Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Publication details
- Author: Author
- Publisher: Palgrave Macmillan
- eText ISBN: 9783030049331, 3030049337
- Print ISBN: 9783030049324, 3030049329
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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