Recycling and Redesigning Logos: A Designer’s Guide to Refreshing & Rethinking Design eBook

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About this eTextbook

Recycling and Redesigning Logos A Designer's Guide to Refreshing & Rethinking Design Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look.

The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Publication details

Author: Michael Hodgson
Publisher: Rockport Publishers
eText ISBN: 9781610580694, 1610580699
Print ISBN: 9781592536115, 1592536115

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About this eTextbook

Recycling and Redesigning Logos A Designer’s Guide to Refreshing & Rethinking Design Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look.

Publication details

Author: Michael Hodgson
Publisher: Rockport Publishers
eText ISBN: 9781610580694, 1610580699
Print ISBN: 9781592536115, 1592536115

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.