Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself, 1st Edition eBook

$20.00

The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don’t get a referral is by asking for it.

Digital edition, delivered to your inbox within 24 hours of payment. No shipping, no delivery charge.

About this eTextbook

Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that.

Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it ‘the new referral conversation,' and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique ‘brand' Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. ‘The way you have been told to attract referrals is based on an assumption that's wrong,' Wershing writes. ‘And it is undermining your business and your relationships.' You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation.

So stop asking for referrals-and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals ‘Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective.' - JULIE LITTLECHILD, founder and president of Advisor Impact ‘The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting.' - OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor ‘Reading this book will revolutionize how you think about growing your business.' - MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View ‘This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business.

Kudos for this powerful, one-stop marketing resource!' - SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network ‘Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible.

Publication details

Author: Wershing, Stephen
Publisher: McGraw-Hill Professional Publishing
eText ISBN: 9780071808194, 0071808191

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.

Delivery

Free on every order. This is a digital edition. Nothing is printed, packed or posted, so there is no delivery charge, no minimum order and no handling fee. The only thing added at checkout is 5% sales tax, shown on its own line before you confirm.

Sent to the email address on your order, as a secure download link.
Usually within a few minutes of payment clearing.
Guaranteed within 24 hours, including weekends and holidays.
Links do not expire and there is no cap on re-downloads.
Delivered worldwide. No customs charge or import duty can arise.

Format. Titles are supplied as PDF or EPUB, set by the publisher. If the format matters to you, email us the eText ISBN before ordering and we will confirm which it is, normally the same business day.

Nothing arrived? Check your spam and promotions folders first. If it is not there 24 hours after payment, email us your order number and we will resend it. Full detail on the Delivery Policy.

Refunds

A digital file cannot be posted back, so there is no return process. There are situations that are refundable and situations that are not, and both are stated plainly.

Refunded in full, within 30 days of the order:

The file is corrupt, truncated, or will not open in a reader that supports its format.
Content is missing from the edition you were sold.
The wrong title was delivered.
The edition, eText ISBN, author or format does not match this page.
You were charged twice for the same title.
Nothing was delivered and we cannot reissue it.

Not downloaded yet? Cancel within 14 days for a full refund, no reason needed.

Not refundable: a title you downloaded and then decided you did not want, a file that does not suit your device where we did not say it would, buying the wrong edition when this page stated it correctly, and publisher printing or copy limits.

Approved refunds are issued within 2 to 5 business days to the card that paid. Full detail on the Returns & Refund Policy.

Payment

Checkout runs on Stripe. We accept Visa, Mastercard, American Express, Discover and JCB, credit or debit. That list is complete. No account is needed; guest checkout is available on every order.

What you are charged: the price on this page, plus 5% sales tax. Delivery is $0.00. There is no handling fee, no processing fee and no card surcharge. The order summary shows the full total before you confirm, and that figure is what leaves your account.

Nothing recurring. One charge per order. No subscription, no membership, no trial that converts, no saved-card auto-billing.

Security. Card numbers never reach us. Payment details are entered into fields hosted by Stripe, a PCI DSS Level 1 provider. We can see only the card brand, the last four digits and whether the payment succeeded. The whole site runs over HTTPS.

Prices are in US dollars. A card issued outside the United States is converted by your own bank at its own rate. Full detail on the Payment Policy.

About this eTextbook

Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it ‘the new referral conversation,’ and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company’s unique ‘brand’ Harness the natural, normal social interactions of your clients to serve your marketing efforts You’ll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. ‘The way you have been told to attract referrals is based on an assumption that’s wrong,’ Wershing writes. ‘And it is undermining your business and your relationships.’ You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation.

So stop asking for referrals-and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals ‘Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective.’ – JULIE LITTLECHILD, founder and president of Advisor Impact ‘The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting.’ – OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor ‘Reading this book will revolutionize how you think about growing your business.’ – MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd’s Eye View ‘This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business.

Kudos for this powerful, one-stop marketing resource!’ – SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network ‘Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve’s ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible.

Publication details

Author: Wershing, Stephen
Publisher: McGraw-Hill Professional Publishing
eText ISBN: 9780071808194, 0071808191

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.