Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management eBook

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About this eTextbook

Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a ‘real-life' connection through these stories, helping them improve their own storytelling methods.

The book also provides exhaustive information on the latest storytelling methods and strategies.

Publication details

Author: Karin Thier
Publisher: Springer
eText ISBN: 9783662563830, 3662563835
Print ISBN: 9783662563823, 3662563827

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A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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About this eTextbook

Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a ‘real-life’ connection through these stories, helping them improve their own storytelling methods.

The book also provides exhaustive information on the latest storytelling methods and strategies.

Publication details

Author: Karin Thier
Publisher: Springer
eText ISBN: 9783662563830, 3662563835
Print ISBN: 9783662563823, 3662563827

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.