Strategic Healthcare Management: Planning and Execution, 1st Edition eBook
$39.99
Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy.
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About this eTextbook
Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The author—a university professor, consultant, and former hospital CEO—taps into his global experience to present practical concepts and their real-life applications, highlighting the importance of both competitive and collaborative strategies to an organization’s success in the healthcare marketplace. The book is divided into six major components: definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances; discussion of the relationship between strategy and an organization’s key stakeholders, values, mission, and vision; presentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis; explanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization’s mission and vision; examination of strategic change management, strategic leadership, and the impact of organizational structure on strategy; description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets.
Publication details
- Author: Walston, Stephen L.
- Publisher: Health Administration Press
- eText ISBN: 9781567936001, 9781567936339, 1567936334
- Print ISBN: 9781567936001, 1567936008
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About this eTextbook
Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The author—a university professor, consultant, and former hospital CEO—taps into his global experience to present practical concepts and their real-life applications, highlighting the importance of both competitive and collaborative strategies to an organization’s success in the healthcare marketplace. The book is divided into six major components: definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances; discussion of the relationship between strategy and an organization’s key stakeholders, values, mission, and vision; presentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis; explanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization’s mission and vision; examination of strategic change management, strategic leadership, and the impact of organizational structure on strategy; description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets.
Publication details
- Author: Walston, Stephen L.
- Publisher: Health Administration Press
- eText ISBN: 9781567936001, 9781567936339, 1567936334
- Print ISBN: 9781567936001, 1567936008
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
- Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
- Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
- This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.
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