About this eTextbook
Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business. The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market.
Drawing on expanded academic research, it weighs the economic, political, environmental and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples. ISBNs for Tourism are 9780135319390, 0135319390 and the print ISBNs are 9780135439463, 0135439469.
Additional ISBNs include 9780135319437, 9780135319444, 9780135319383, 9780135319345.
Publication details
- Author: Roy Cook
- Publisher: Pearson
What you receive
- A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
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