Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands eBook

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About this eTextbook

. Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice.

By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use.

Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Publication details

Author: Mark Kingsley
Publisher: Rockport Publishers
eText ISBN: 9780760378212, 0760378215
Print ISBN: 9780760378205, 0760378207

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About this eTextbook

Publication details

Author: Mark Kingsley
Publisher: Rockport Publishers
eText ISBN: 9780760378212, 0760378215
Print ISBN: 9780760378205, 0760378207

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.