Value-Oriented Media Management: Decision Making Between Profit and Responsibility eBook

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About this eTextbook

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation.

Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. Value-Oriented Media Management: Decision Making Between Profit and Responsibility and published by Springer.

Publication details

eText ISBN: 9783319510088, 3319510088
Print ISBN: 9783319510064, 3319510061

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About this eTextbook

Publication details

eText ISBN: 9783319510088, 3319510088
Print ISBN: 9783319510064, 3319510061

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.