Visual Communication Design: An Introduction to Design Concepts in Everyday Experience eBook

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Visual Communication Design An Introduction to Design Concepts in Everyday Experience Where do design principles come from?

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About this eTextbook

Visual Communication Design An Introduction to Design Concepts in Everyday Experience Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day?

Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience.

Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Publication details

Author: Meredith Davis; Jamer Hunt
Publisher: Bloomsbury Visual Arts
eText ISBN: 9781474221597, 1474221599
Print ISBN: 9781474221573, 1474221572

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About this eTextbook

Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience.

Publication details

Author: Meredith Davis; Jamer Hunt
Publisher: Bloomsbury Visual Arts
eText ISBN: 9781474221597, 1474221599
Print ISBN: 9781474221573, 1474221572

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.