Visual Research: An Introduction to Research Methods in Graphic Design eBook

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About this eTextbook

Visual Research An Introduction to Research Methods in Graphic Design Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design. ISBNs for Visual Research are 9781474232913, 1474232914 and the print ISBNs are 9781350088085, 1350088080. Additional ISBNs include 9781474232906, 9782940447268.

Publication details

Author: Russell Bestley; Ian Noble
Publisher: Fairchild Books
Additional ISBN: 9781474232906, 9782940447268

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About this eTextbook

Publication details

Author: Russell Bestley; Ian Noble
Publisher: Fairchild Books
Additional ISBN: 9781474232906, 9782940447268

What you receive

A licensed digital edition of this title, supplied as PDF or EPUB. The format is set by the publisher, so email us the ISBN before ordering and we will confirm which one it is.
Delivered to the email address on your order as a secure download link, usually within minutes and always within 24 hours of payment.
Download links do not expire and there is no cap on re-downloads. Readable on any computer, tablet or phone, online or offline.
This is a digital edition. Nothing is printed, packed or posted, and there is no delivery charge.